June 17, 2026
Service Category:
Sell-Side Sourcing
Client Type:
M&A Advisor
Industry:
Technology & Software
An M&A advisory engaged Exxcelerate to run a focused buyer search for a live sell-side mandate.
Instead of blasting a broad list with generic language, we treated the process like a structured deal campaign built around fit, relevance, and response quality.
We started with the CIM and one-pager and built a three-email sequence that reflected the actual story of the deal. We prioritized strategic buyers first, with private equity as a secondary segment, focusing primarily on North America with targeted outreach into the UK and Asia. We also layered in warm outreach through Exxcelerate’s network, managed NDA flow and buyer responses end-to-end so the advisory team could stay focused on evaluating fit.
Within 30 days, the campaign generated 17 vetted buyers under NDA, 6 shortlisted parties, and several buyers submitting IOIs
